EasyJet teams up with French Tourism Development Agency

Jackie Pressman of French Riviera Property Search says “all of the people visiting the cote d’azur love it here and some of them will want to find a vacation home so they and their families can come back whenever they want”.  Did you know that Cannes is a convention town with about 1 convention every month.  You can rent out your apartment for additional income whilst you’re not here.  Contact me to assist you in your search for your next home”

We learn some interesting facts today which will bring more people to this beautiful area of France:

EasyJet is to promote tourism to France from the rest of Europe with an “inspirational” promotional push.

A three-year partnership with Atout France, the French Tourism Development Agency, will start in the UK.  The campaign will focus on promoting Paris and the Cote d’Azur, including Nice and the surrounding region, in the UK.

The multi-media advertising and experiential marketing campaign will have a spend of around €1 million and kicks off in March.  Activity will include outdoor advertising as well as digital advertising, social media support and an experiential event for members of the public.

The UK-based budget carrier is the second largest airline in France, with almost 17 million passengers in total, of which more than one million fly between the UK and Paris every year.  The airline is also the largest airline at Nice airport, carrying more than three million passengers a year to and from the region with more than 220 flights a week.

The airline’s digital and marketing director, James Millett, said: “France is such an important market and remains popular with our UK customers.  This inspirational campaign will seek to show everything France has to offer from a city break in Paris to a holiday in the French Riviera.”

Gwenaelle Maret-Delos, managing director for Atout France in the UK, added: “Atout France is delighted to partner with easyJet for this campaign and together continue to welcome more than 10 million British tourists to France.

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